by Tanya Gray | May 7, 2023 | Uncategorized
Weibo, being the oldest social media platform in China, has been able to sustain its longevity for various reasons. These include its consistent efforts towards innovation and evolution by introducing new features and tools like live-streaming, social commerce, and...
by Tanya Gray | Feb 7, 2023 | Uncategorized
Weibo is a valuable tool for businesses looking to expand in China for the following reasons: Large User Base: In the third quarter of 2022, Weibo reported over 582 million active users, making it one of the largest social media platforms in China. This large user...
by Tanya Gray | Sep 17, 2022 | Branding in China, Marketing analysis, Popular social media in China, Top Social Media in China, Weibo Advertising
“Why does the social media Sina Weibo exist?” – a question has been raised by many, especially non-Chinese web users who have never used Weibo before. Here we are going to show you the answers. Speed Speed is beauty, and Weibo’s extraordinary...
by Tanya Gray | Jul 18, 2022 | Branding in China, Marketing analysis, Most Popular Social Media in China
About ten years ago, more than 20 microblogs in China were fighting for their seats and brand expansion. How Well is Weibo doing against other social media in China? After a decade of fierce cut-throat competition, Weibo, formerly known as Sina Weibo, became the...
by Subscriber | Mar 27, 2022 | Branding in China, Most Popular Social Media in China, Popular social media in China, Sina Advertising, Uncategorized
As we mentioned in our last blog post, the Weibo account for BeiMeiDiChan has grown to more than 1.23 million subscribers, and it is still getting stronger day by day. It is not surprising that our total view number reached a new high – almost 7 million, in...
by Subscriber | Feb 26, 2022 | Branding in China, Sina Advertising, Weibo Advertising
The Weibo account for BeiMeiDiChan has grown to more than 1.23 million subscribers since eMediaLinks acquired the account more than three years ago. The number of its daily visitors has repeatedly hit new highs every week. What a gratifying report card! We are...
by Subscriber | Jan 18, 2022 | Branding in China, Most Popular Social Media in China, Popular social media in China, Top Social Media in China, Weibo Advertising
According to a recent report from StatCounter, a Dublin, Irland based company, Baidu is still the search engine giant in China. Overall, it has an 85.48% market share regardless of the devices used for web search. Bing took second place with a 4.44% market share, and...
by Subscriber | Jan 17, 2022 | Branding in China, Popular social media in China, Top Social Media in China, Weibo Advertising
Only a couple of weeks ago, the China government officials interviewed the editor-in-chief of Sina Weibo. The circumstances are severe in response to the recent occurrence of information prohibited by laws and regulations from publishing or transmitting on Sina Weibo...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
With the increasing application of technologies, we often interact with people from all over the world. It is beneficial to familiarize yourself with their customs in order to carry out pleasant conversations or execute your marketing plan successfully. Some...
