“Why does the social media Sina Weibo exist?” – a question has been raised by many, especially non-Chinese web users who have never used Weibo before. Here we are going to show you the answers.
Speed is beauty, and Weibo’s extraordinary speed makes it different from other online social platforms. To a certain extent, speed is valuable in today’s fast-paced environment, and speed means everything.
Last year, there was a heated debate -which social media spread news the fastest – on HuPu, the most well-received BBS in China. Majority of the BBS users agreed that Weibo was the fastest social media in terms of spreading news in a prompt and comprehensive style. There is no surprise that government official news, new games and new dramas are first post on Weibo, the Twitter of China, well deserves the name fair and square.
Numerous newcomers have entered the social media market to satisfy Chinese audience’s tastes. Why does the 12-year-old Weibo still stay strong? Being friendly to business sectors, Weibo has been constantly improving its algrithms to better serve its customers’ needs. Weibo mainly gears toward C-end users. However, if you are a B2C or B2B2C enterprise, you also can trust Weibo to develop your market in China.
“Altruism is the principle and moral practice of concern for the welfare and/or happiness of other human beings or animals, resulting in a quality of life both material and spiritual,” according to Wikipedia. Weibo is a true believer in Altruism. In the past, one could not see the number of page views on Weibo, and this caused some skeptical and hostile comments. Now you can find the numbers quickly. Your Weibo post can easily catch thousands of people even if you only have a few fans. This was the result of Weibo’s constant efforts in improving machine learning algorithms.
Assuming your post content is original and it has a popular topic, the Weibo system will display your post to the corresponding audience selected by its artificial intelligence and machine learning algorithms. For instance, if you are a real estate staging designer and you post the latest customer’s case. Weibo system can match your tags for the article, such as home furnishing, decoration, and interior design. The system will push your Weibo post to users who have recently browsed or been following same topics for a long time. This way, your Weibo post will likely to target the right audiences and, therefore, the engagements will be higher too.
As a platform with more than 582 million monthly active users, Weibo is doing excellent for your ad dollars.
Author： Tanya Gray, Director of Strategic Growth