by Subscriber | Mar 27, 2022 | Branding in China, Most Popular Social Media in China, Popular social media in China, Sina Advertising, Uncategorized
As we mentioned in our last blog post, the Weibo account for BeiMeiDiChan has grown to more than 1.23 million subscribers, and it is still getting stronger day by day. It is not surprising that our total view number reached a new high – almost 7 million, in...
by Subscriber | Feb 26, 2022 | Branding in China, Sina Advertising, Weibo Advertising
The Weibo account for BeiMeiDiChan has grown to more than 1.23 million subscribers since eMediaLinks acquired the account more than three years ago. The number of its daily visitors has repeatedly hit new highs every week. What a gratifying report card! We are...
by Subscriber | Jan 18, 2022 | Branding in China, Most Popular Social Media in China, Popular social media in China, Top Social Media in China, Weibo Advertising
According to a recent report from StatCounter, a Dublin, Irland based company, Baidu is still the search engine giant in China. Overall, it has an 85.48% market share regardless of the devices used for web search. Bing took second place with a 4.44% market share, and...
by Subscriber | Jan 17, 2022 | Branding in China, Popular social media in China, Top Social Media in China, Weibo Advertising
Only a couple of weeks ago, the China government officials interviewed the editor-in-chief of Sina Weibo. The circumstances are severe in response to the recent occurrence of information prohibited by laws and regulations from publishing or transmitting on Sina Weibo...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
With the increasing application of technologies, we often interact with people from all over the world. It is beneficial to familiarize yourself with their customs in order to carry out pleasant conversations or execute your marketing plan successfully. Some...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
” One who knows his own strength and that of the enemy is invincible in battle.” This Chinese concept from “The Art of War” complies with the essence of SWOT analysis. What is a SWOT Analysis? “SWOT Analysis is a structured planning method used to...