Menu
How Well is Weibo doing against other social media in China?
About ten years ago, more than 20 microblogs in China were fighting for their seats and brand expansion. How Well is Weibo doing against other social media in China? After a decade of fierce cut-throat competition, Weibo, formerly known as Sina Weibo, became the...
International Marketing Cultural Mistakes
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of...
Small World, Big Differences – Take Cultural Differences into Your Marketing Plans
With the increasing application of technologies, we often interact with people from all over the world. It is beneficial to familiarize yourself with their customs in order to carry out pleasant conversations or execute your marketing plan successfully. Some...