by Tanya Gray | Sep 17, 2022 | Branding in China, Marketing analysis, Popular social media in China, Top Social Media in China, Weibo Advertising
“Why does the social media Sina Weibo exist?” – a question has been raised by many, especially non-Chinese web users who have never used Weibo before. Here we are going to show you the answers. Speed Speed is beauty, and Weibo’s extraordinary...
by Tanya Gray | Jul 18, 2022 | Branding in China, Marketing analysis, Most Popular Social Media in China
About ten years ago, more than 20 microblogs in China were fighting for their seats and brand expansion. How Well is Weibo doing against other social media in China? After a decade of fierce cut-throat competition, Weibo, formerly known as Sina Weibo, became the...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
With the increasing application of technologies, we often interact with people from all over the world. It is beneficial to familiarize yourself with their customs in order to carry out pleasant conversations or execute your marketing plan successfully. Some...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
” One who knows his own strength and that of the enemy is invincible in battle.” This Chinese concept from “The Art of War” complies with the essence of SWOT analysis. What is a SWOT Analysis? “SWOT Analysis is a structured planning method used to...
