About ten years ago, more than 20 microblogs in China were fighting for their seats and brand expansion. How Well is Weibo doing against other social media in China? After a decade of fierce cut-throat competition, Weibo, formerly known as
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International Marketing Cultural Mistakes
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of dollars and
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Small World, Big Differences – Take Cultural Differences into Your Marketing Plans
With the increasing application of technologies, we often interact with people from all over the world. It is beneficial to familiarize yourself with their customs in order to carry out pleasant conversations or execute your marketing plan successfully. Some country’s
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How are Your Services or Products Compared with Others’? – Your SWOT Analysis
” One who knows his own strength and that of the enemy is invincible in battle.” This Chinese concept from “The Art of War” complies with the essence of SWOT analysis. What is a SWOT Analysis? “SWOT Analysis is a structured planning method
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