by Tanya Gray | Feb 7, 2023 | Uncategorized
Weibo is a valuable tool for businesses looking to expand in China for the following reasons: Large User Base: In the third quarter of 2022, Weibo reported over 582 million active users, making it one of the largest social media platforms in China. This large user...
by Tanya Gray | Jul 18, 2022 | Branding in China, Marketing analysis, Most Popular Social Media in China
About ten years ago, more than 20 microblogs in China were fighting for their seats and brand expansion. How Well is Weibo doing against other social media in China? After a decade of fierce cut-throat competition, Weibo, formerly known as Sina Weibo, became the...