by Subscriber | Feb 26, 2022 | Branding in China, Sina Advertising, Weibo Advertising
The Weibo account for BeiMeiDiChan has grown to more than 1.23 million subscribers since eMediaLinks acquired the account more than three years ago. The number of its daily visitors has repeatedly hit new highs every week. What a gratifying report card! We are...
by Subscriber | Nov 29, 2021 | Branding in China, Marketing analysis
Price of Cultural Misunderstanding Many well-known companies make international marketing cultural mistakes. Funny as some of these gaffs are to us, incompetence exacts a heavy toll. Ineptitude costs jobs. The companies themselves have lost hundreds of millions of...
